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How to set up an Instagram comment auto-reply

Make Kredia answer new comments on one Instagram post automatically, either every comment or only comments with certain keywords.

How-toWho it's for:OwnerAdminEditorInstagram
Checked on 24 October 2026Open in Kredia

An auto-reply rule answers new comments on one Instagram post for you. Use it for giveaways, launches or "comment PRICE for details" posts. The reply is a public comment reply under the person's comment. It is not a direct message.

Before you start

  • The client's Instagram account is connected. See How to connect Instagram.
  • The post is published on Instagram. Rules can be set on published posts only.
  • Decide the trigger: reply to every comment, or only to comments that contain a keyword.

Set up the rule

  1. Click Preview in the sidebar and pick the client.
  2. Stay on the Instagram tab and click the published post.
  3. Click Auto Reply to open the rule.
  4. Make sure Enable auto-reply is set to On.
  5. Under Trigger, choose All comments or Keyword match.
  6. For Keyword match, type the words in Keywords (comma-separated), for example price, info.
  7. Write the answer in Reply message.
  8. Click Save Rule. The Auto Reply heading now shows Active.

You can also open the post from the client's profile page; the Auto Reply section works the same way there.

To stop the rule, set Enable auto-reply to Off and save, or click the trash icon to delete it.

How it behaves

  • It answers comments that arrive after you save the rule. Older comments are not answered.
  • Each comment gets one reply, even if Instagram notifies Kredia twice.
  • Keywords match anywhere in the comment, and capital letters don't matter.
  • Comments from the client's own account (including Kredia's replies) are ignored, so the rule never answers itself.
  • There is one rule per post. Saving again replaces it.

What can go wrong

  • The rule stopped answering after you reconnected Instagram. Open the post and click Save Rule again after every reconnect.
  • Nothing happens on a Facebook, TikTok or other post. Auto-reply works on Instagram only.
  • Replies are public. Everyone can see them, so don't put private details in the reply message.
  • The controls are in English even when Kredia is set to Hebrew.

See also

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