---
title: "How to publish a post now or retry a failed post"
summary: "Publish a scheduled post immediately, or send a failed post again after fixing what went wrong."
url: https://kredia.io/help/en/scheduling-and-calendar/publish-now-or-retry
lastVerified: 2026-10-24
---

# How to publish a post now or retry a failed post

**Post Now** sends a post to the platform right away instead of waiting for its scheduled time. The same button retries a post that failed.

## Before you start

- **You're an Editor, Admin or Owner.**
- **The post is scheduled or failed.** Published posts can't be published again; use **Repost** in the calendar to publish a copy.
- **The post has its approvals,** or you're allowed to publish without approval for this client (the Owner always is; Admins are under the default rule).
- **For a failed post: fix the cause first.** Posting again without a fix usually fails the same way. See [A post failed to publish](https://kredia.io/help/en/troubleshooting-and-platform-limits/fix-a-failed-post).

## Publish the post now

1. Open **Scheduling** and switch to the **Day** view of the post's date. (Use **Filters** → **Status** → **Failed** to list failed posts.)
2. Read the error shown in red on a failed post, and fix it if you haven't yet.
3. Click the paper-plane icon (**Post Now**) on the post.
4. Confirm **Publish this post immediately?**
5. Watch the status change to **Publishing…** and then to **Published** or **Failed**. It updates without a page refresh.

You can also publish now from the client's Instagram posts on the **Preview** page and on the client's profile.

## If you can skip approvals

When a post is still waiting for approval and you're allowed to publish without it, open the post's details (eye icon) and click **Publish without approval**. Choose **Publish now** or **Publish at** the scheduled time. Kredia records your name in the post's **History**.

## What can go wrong

- **"This post needs approval before it can be published".** The post doesn't have its approvals yet, and you can't publish without approval for this client. Ask an approver to approve it in **Approvals**.
- **The post fails again.** Kredia already tried again automatically a few times before marking the post Failed, so the problem is usually on the platform's side: an expired connection, a media link that isn't public, or a video the platform doesn't accept. Fix the cause, then try again.
- **"Post is already published".** The post went out in the meantime. Check it on the platform.
- **The Post Now icon is missing.** It appears only on scheduled and failed posts, in the **Day** view.

## See also

- [A post failed to publish](https://kredia.io/help/en/troubleshooting-and-platform-limits/fix-a-failed-post)
- [Post statuses explained](https://kredia.io/help/en/scheduling-and-calendar/post-statuses)
- [Account shows "Expired, reconnect"](https://kredia.io/help/en/troubleshooting-and-platform-limits/reconnect-an-expired-account)
- [How approvals work](https://kredia.io/help/en/approvals/how-approvals-work)