---
title: "How to connect Instagram"
summary: "Connect a client's Instagram Business or Creator account so Kredia can publish posts, carousels, Reels and Stories for them."
url: https://kredia.io/help/en/clients-and-connections/connect-instagram
lastVerified: 2026-10-23
---

# How to connect Instagram

Connect a client's Instagram account once, and Kredia can publish feed posts, carousels (up to 10 items), Reels and Stories for them, and show their insights, comments and messages.

## Before you start

- **The client exists in Kredia.** If not, add them on the **Customers** page first.
- **It's a Business or Creator account.** Personal Instagram accounts can't be connected. The client can switch to a professional account for free in the Instagram app's settings.
- **You can sign in to it.** You, or the client, sign in to the Instagram account in a popup. If the client would rather not share their password, send them a connection link instead (see below).
- **To connect through Facebook:** the Instagram account must be a Business account linked to a Facebook Page, and you sign in with a Facebook profile that manages that Page.
- **Popups are allowed** for kredia.io in your browser.

Any member of the agency team can connect accounts.

## Connect the account

1. Open **Customers** and find the client's card.
2. Click **Connect Social Media**.
3. On the **Instagram** card, pick one of the two buttons:
   - **Connect** signs in with Instagram. This is the usual choice.
   - **Connect via Facebook (audio)** signs in with Facebook Login for Business. Use it when the client's Instagram Business account is managed through their Facebook Page.
4. A popup opens on Instagram's (or Facebook's) own sign-in page. Sign in to the client's account and allow the permissions Kredia asks for.
5. The popup closes and the Instagram card turns green, showing **Connected** and the account's @username.

You can now pick this client's Instagram account when you create a post.

## Let the client connect it themselves

On the **Instagram** card, click **Send connection link to the customer**. Kredia emails a link to the email address on the client's record. The link is valid for 7 days. The client signs in on Instagram, and the card in Kredia turns green as soon as they finish, without a page refresh. Kredia never sees the client's password.

## Reconnect when it says "Expired"

Kredia renews Instagram access automatically, but a connection can still stop working, for example if access to Kredia is removed on Instagram's side. The card then turns amber and shows **Expired — reconnect**.

1. Click **Reconnect** on the Instagram card.
2. Sign in to the same account again in the popup.

Until the account is reconnected, Kredia can't publish to it.

## Disconnect

Click **Disconnect** on the Instagram card. Kredia deletes the stored access for that account. Posts that were already published stay on Instagram.

## What can go wrong

- **A personal account won't connect.** Switch the account to Business or Creator in the Instagram app, then connect again.
- **Nothing happens when you click Connect.** Your browser probably blocked the popup. Allow popups for kredia.io and try again.
- **Music doesn't publish.** The "Connect via Facebook (audio)" button mentions audio, but a song you pick in Kredia is shown in the preview only. It is not attached to the published post. To use a song, add it in the Instagram app.
- **Some profile changes aren't possible from Kredia.** Instagram doesn't let apps change the bio or profile picture, manage Highlights or add music.